In early 2025, the Nooks team was launching a new suite of coaching tools. It was one of the first of its kind and we needed a way to tell the world. Our audience lives on LinkedIn, where they spend the day scrolling and hunting for prospects. So I took them by storm and unleashed a direct mail campaign that challenged users to make user generated content while piloting our tool and showing the world what it could do.

While a LinkedIn strategy might not be the best play for every brand, I use this as an example of how to create buzz through competition to get beta testers and users to tell eachother about your product, so you don't have to. And it works on any platform.

The result over 40 posts on LinkedIn, one million organic impressions and nearly $1M in pipeline for our new release. Here are some of the best ones with links to watch the full videos:

‍

‍

I work with and for early stage start ups to help them launch new products, go to market and build an audience of potential buyers. Let's discover what platform might be best for your brand and what kind of creative way we can get your early users to tell their friends and networks. Book time with me here.