What exactly do you do as a Growth Marketing Manager?
In short, I help companies grow by blending creative storytelling with data-driven strategy. That means running demand generation campaigns, organic and paid marketing, SEO, social media, influencer programs, direct mail, events—you name it—all tied back to measurable impact on pipeline and revenue.
What makes your approach to marketing different?
I don’t just focus on getting clicks or followers—I care about what happens next. My goal is to create campaigns that don’t just look good, but bring in qualified leads, build real relationships, and convert curiosity into loyal customers.
Can you share some examples of your work?
Sure! I’ve launched webinars that doubled attendee numbers, built SEO strategies that boosted organic traffic, partnered with influencers to reach new audiences, and created direct mail campaigns that stood out in a digital-first world. (Check out my portfolio page for details!)
How do you measure success?
Everything ties back to metrics that matter: pipeline created, revenue influenced, customer acquisition cost, ROI on campaigns, engagement rates, and organic traffic growth. I love experimenting, but always with an eye on what moves the business forward.
What industries do you have experience in?
My core background is in early stage (Series A-C) B2B SaaS and tech startups, but the frameworks and creative thinking I use can translate across industries, especially where storytelling and data meet.