My Story

I've been turning audiences into customers since I was 10 years old...

When I was in 5th grade, my Mom turned her passion for music into a business and opened the first-ever Academy of Rock. For her very first customer success story, she used me. She took me to community events and posted videos on Facebook to show other parents that their kids could live the rockstar dreams they never got to.

With nothing but a kid and a Facebook page, I watched her grow that school to 300+ students and eventually sell the business in 2022.

Today, I use those same principles to help businesses grow: don’t talk about your value, show it.

I create real success stories, live demos, and proof that makes your audience think, “What am I missing out on?” And then I amplify it.

Besides rocking out to build pipeline, I was also a leader in my high school’s marketing program and placed in DECA for emerging leaders and entrepreneurs in marketing.

In college, I freelanced for local businesses, producing ads, running social media, and sharpening my craft while studying business administration and marketing.

Long story short: I don’t have many hobbies. I’m not distracted by much. Building pipeline is what I do best. Let me build yours next.

My Career

Nearly a decade of driving B2B revenue...

In 2018, I started my career in Construction Staffing where I learned how to work in a real sales pit and make 50-100 calls a day to staff construction projects for our clients. After two years of that, I made my way into my first tech start up as an SDR and I never looked back.

At Nooks, I started as the very first marketer while the company was 15 employees. Today, we have scaled to 150+ employees with $20M in revenue and 50% of that revenue comes from inbound channels that I created or own.

Building a team from 0 -> 1 as the sole marketer was the experience of my career and now I want to be heads down chasing 1 -> 100.

I will do whatever it takes to capture attention and convert it into revenue. Here's the proof (pictured).

Check out some of my most notable projects that made its way to hundreds of thousands of eyes balls in the B2B Sales Tech Space: 

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My Stack

The Tech Behind My Work

I am your designers favorite marketer because I can make the tweaks myself in: 
- Figma, Webflow, Adobe Suite

What I Do

Demand Generation

Drive demand with webinars and digital events that people actually watch. It’s all about turning curiosity into conversations, and conversations into pipeline.

Content Marketing

Turn ideas into stories people actually want to click, then share. From case studies that give buyers FOMO, to resources that feel like treasure maps.

Brand Marketing

Buzz beyond your own channel. Team up with influencers who that can't be ignored and send direct mail that actually gets opened (and remembered).

Community Marketing

Turn customers into champions. Spotlight them with user awards, bring them together at community events, and create a club that buyers want to join.

Experience

Senior Product designer

@CozyNest

2022-2023

UX designer

@VitalFit

2021-2022

Product designer

@NexaTech

2019-2021

Experience

Awwwards

Digital dreamscapes for immersive experiences

2018

Dribbble

Elegant pixels for refined web artistry

2019

Behance

Innovative interfaces for cutting-edge applications

2020

Awwwards

Visionary webs for forward-thinking projects

2021

What People Say

"Giano and I did a case study project together for Apollo x Nooks - and by together I mean Giano did 90% of the work and took it over the finish line. He's awesome to work with."

Karli Stone

Sr. Content Marketing Manager @ Apollo

"Giano took great interest and ownership in the content he wrote and the results were excellent. Would be glad to work with Giano again in the future."

Jordan Smith

Content Marketing Strategist @ Growmail

"Three words that perfectly capture Giano: scrappy, creative and hardworking. Giano was our very first marketing hire and he's been instrumental in shaping our brand."

Dan Lee

CEO, Co-Founder @ Nooks

"Giano has been one of the best people I've found on Upwork. His work on email copy, the blog and customer success stories was outstanding. He was able to capture the essence of our brand and really engage our audience."

Matthew Tallarico

Cofounder @ Inverge

Who I've Worked With
a man riding a wave on top of a surfboard
a man riding a wave on top of a surfboard
Contact

Let's Collaborate

I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, redesign your website, or create engaging digital experiences, I'm here to help bring your vision to life.

A man with glasses and a beard giving a thumbs up.