In early 2024, Nooks was first gaining significant market share in the Sales Tech space and was building its first integrations with companies like HubSpot, Salesforce and Apollo. At the time, we had only basic SEO and we needed to win ranking in places where buyers were searching.

So I leveraged an introduction from our integration partners at Apollo and reached out to Karli Stone to partner on a Customer Success article that promoted our brand and theirs. We ended up working together for several weeks, interviewing mutual customers and publishing our joint case study. We then promoted it in their newsletters and on our social media, where they have an avid following.

This play ended up giving us our first wave of significiant web traffic and nearly $2M in pipeline, which at the time was a significant month-over-month increase.

"Giano and I did a case study project together for Apollo x Nooks - and by together I mean Giano did 90% of the work and took it over the finish line. He's awesome to work with." - Karli Stone, Sr. Content Marketing Manager @ Apollo

Here's a short summary of the article that put Nooks on the map: 

Nooks, the fastest-growing AI-powered parallel dialer, has partnered with Apollo, the leader in sales engagement and B2B data, to supercharge outbound sales productivity. Nooks automates tasks like dialing, research, and note-taking so sales reps can focus on live conversations that drive revenue.

Teams like Leadium, Tromzo, and Anthroware report major gains in call efficiency and connection rates thanks to the seamless integration—enabling even small teams to operate like full-scale sales organizations.

Together, Apollo and Nooks deliver a customizable, data-driven outbound engine designed to help sales teams convert more conversations into revenue.

‍Read the full article here.

Here's the follow up article designed to capture traffic from our new audience: 

With the Nooks + Apollo integration, users can pull Apollo Sequence call tasks directly into Nooks for power or parallel dialing, while call notes, recordings, and outcomes are automatically logged back to Apollo and connected CRMs. The integration also supports bidirectional syncing of prospect and account data, and Nooks’ AI feature, Nooks Numbers, detects incorrect contact information and enriches it instantly using Apollo’s verified data.

Together, Apollo and Nooks are redefining what high-volume, data-driven outbound can look like for modern sales teams.

Read the full article here.